What type of plant would you like your brand to be? A dandelion, whose seeds spread like wildfire, can sprout almost anywhere, take almost nothing to grow, and, likewise sprout, grow, and return to the earth before you know it? Or, would you like your company more closely to resemble a sequoia tree, who, from…
https://twelve12site.wpengine.com/blog/marketing/strategic-planning-gets-message-across/Full disclosure: there isn’t really a “secret sauce” or magic potion to make any marketing campaign successful. Sorry about that. What I can tell you about is a commonly overlooked aspect of brand identity that can have big implications for marketing strategy. When a business is looking for a marketing agency in Orange County, they…
In the art of communication, strategy is vitally important. Anyone who has heard someone tell a good story instinctively knows that what is being told is almost less important in the moment than when and how it’s told. Good stories delay, they have you wait there in your seat until the story teller is done…
Let’s zoom out for a moment to answer a basic question: why spend money on marketing? The standard answer to this question is something like, you invest in marketing so that you can get leads. The more people know about you, the more money you make. If your marketing is good, you’ll have a bigger…
Everybody is excited about digital marketing, and it is true that we have a whole new universe with the development of new ways to reach our customers and potential clients, including social media, video platforms, blogs, etc. Does this mean that we should eliminate traditional marketing from our marketing strategies and marketing budgets? Absolutely not!…
Imagine for a second that your customers are on a journey to engage with your brand. How are you going to get them there? Every successful journey has at its center a guide or map of some kind, and your copy, more than anything, is how you explain that journey to your audience.
The starting point of marketing is the consumer; if you do it backwards it will not work or will only work partially or by chance, but this doesn’t mean that the other parts of the process are less important or that they don’t matter. And before you start screaming at your screen and close this…
A lot has been said about marketing, if you try to search information about marketing online you will find a lot of articles, books, diagrams, slideshows and websites on this topic. Marketing can represent different things depending on the needs of the person conducting the research. It is a word that encapsulates all the aspects…
“To succeed, planning alone is insufficient. One must improvise as well.” -Isaac Asimov I just went with my gut. Usually this is the answer you give when you either can’t explain a decision you made, or you have no reason for your choice.
Not that long ago, I stumbled for the millionth time with yet another article stating the main differences between marketing and branding. I decided to write a little about the subject and bring some more information on this topic to our regular and new readers. Are marketing and branding something different? This is not the…
