A lot has been said about marketing, if you try to search information about marketing online you will find a lot of articles, books, diagrams, slideshows and websites on this topic. Marketing can represent different things depending on the needs of the person conducting the research. It is a word that encapsulates all the aspects…
“To succeed, planning alone is insufficient. One must improvise as well.” -Isaac Asimov I just went with my gut. Usually this is the answer you give when you either can’t explain a decision you made, or you have no reason for your choice.
Not that long ago, I stumbled for the millionth time with yet another article stating the main differences between marketing and branding. I decided to write a little about the subject and bring some more information on this topic to our regular and new readers. Are marketing and branding something different? This is not the…
The Marketing Companies in Orange County can’t rely anymore just on online banners or the different types of advertising that we usually buy to promote or create awareness of our company or our products. There are some trends on the rise that are gaining popularity and are proving to be worth our interest. The Twelve12…
It´s an exciting time for those of us who work in the marketing industry, as tools that were just a dream or that we could only see in science fiction movies are catching up, and we are here to witness all of it. It is a great thing not only for marketers; it is good…
As internet users, we all have wished at least once or twice for an online experience free of advertising, but unfortunately for us as consumers this will probably never happen. Luckily, however, for companies, re-sellers, bloggers and social media (among others), the internet will keep selling us products and services as much as it can.…
We can still hear that old saying, “any advertising is good advertising”, but is this truly good advice? In order to answer this question I want you to think as a customer, or more specifically, an online customer. Think about the last time that you were trying to find information about any topic or product,…
Starting a new business is exciting and it is also a very demanding venture. It consumes a lot of time and resources and not many entrepreneurs are aware of this. Once you decide to open for business to the public, you are probably not going to have an army of buyers waiting to buy your…
Is it time to bring in a profesional Marketing Agency? So you started a small company, eventually you brought in a few investors, and it was going great. You managed to sustain a growing curve through critical times and the business grew strong, and now you are sitting at your desk thinking about that sudden…
With so many options to choose from, anyone can feel overwhelmed and if you are not familiar with the online marketing world, you can also get lost and lose a lot of money in the process. When customers first approach Twelve12 for online marketing advice, they have so many questions about the way everything works,…
