When a business if in full bloom, nobody is worried about the future, but if your company is just not making enough money or you are not getting enough customers, traffic, brand awareness, etc., or if your company is not doing as well as it did in previous years, then it is time to review…
In honor of Father’s Day, a piece loosely inspired by Robert Kiyosaki’s thought-provoking book, Rich Dad, Poor Dad. What can these two different approaches to growth teach us about the nature of business—specifically, the nature of strategic planning for growth?
When you hear the old boy scout saying, “Leave the earth better than you found it,” it’s easy to think of mountain lakes with garbage that needs to be picked up, or oil spills that threaten coastal ecosystems, or factories that are polluting the skies and the waters, and that somehow need to be stopped.…
Is your business fueled by coffee or tea? These two drinks provide very different kinds of energy. Long-term and short-term strategic planning, in order to be successful, should be built on BOTH types, and your business should make the goal to find a marketing company in Orange County that knows the difference.
What do you look for when you decide to promote your company online? You may be looking to increase your brand awareness, maybe to dip your toes into the online environment and see how it works for your small business, or you may also be looking to increase your customer’s database. Ultimately you are looking…
Summer vacations are when we relax, enjoy the nice weather, and maybe take our mind off work for a bit. It’s healthy—even necessary for people to go through seasons of greater and lesser productivity. But if you’re using similar logic when thinking about the amount of effort you’re putting into your business, you may be…
Logos are the centerpiece of your brand identity. Looking out over the vast and varied landscape of logos, it seems almost impossible to navigate the endless options out there toward the one that will express your company best. This is why many people don’t think twice about going to a branding agency in Orange County…
Who doesn’t love a good movie or a great book? Many of us have childhood memories with our parents telling us a bedtime story and a lot of us have suffered watching the same movie over and over again with a child. Why is it that makes us want to be like the hero? Or…
Is it time for your company to make a change and step into the future? Are you constantly struggling to maintain a healthy cash flow? Your loyal customers are not that loyal anymore? Are your sales declining? Is it getting harder for you to attract new clients? If your answer to one or more of…
Some Eastern schools of thought maintain that the present and the future are the same—if we take this to heart, how should it affect our methods for developing a strategic plan for our business? Should businesses and Marketing Companies in Orange County Plan for what makes sense at the moment, or plan for some abstract…
