As we have said in previous articles, digital marketing is not the “new” marketing and it is also not part of traditional marketing either, so we need to understand the way that we are trying to do business so we can succeed in our strategies and goals and adjust our designs accordingly.
Knowledge is power: we all have heard this before. If you don’t know your business, your customers, or your competitors, your strategies will be ineffective and if for some unknown reason they work, it will probably be a coincidence. At Twelve12, we want to help you go through the whole process of understanding your internal…
How to choose one of the many Marketing companies in Orange County? A good way to know if you should get rid of your current marketing guys and start looking into new horizons, is when you reach the point where, after a while of begging them to develop your online marketing strategies focusing on content…
When a business if in full bloom, nobody is worried about the future, but if your company is just not making enough money or you are not getting enough customers, traffic, brand awareness, etc., or if your company is not doing as well as it did in previous years, then it is time to review…
In honor of Father’s Day, a piece loosely inspired by Robert Kiyosaki’s thought-provoking book, Rich Dad, Poor Dad. What can these two different approaches to growth teach us about the nature of business—specifically, the nature of strategic planning for growth?
When you hear the old boy scout saying, “Leave the earth better than you found it,” it’s easy to think of mountain lakes with garbage that needs to be picked up, or oil spills that threaten coastal ecosystems, or factories that are polluting the skies and the waters, and that somehow need to be stopped.…
Is your business fueled by coffee or tea? These two drinks provide very different kinds of energy. Long-term and short-term strategic planning, in order to be successful, should be built on BOTH types, and your business should make the goal to find a marketing company in Orange County that knows the difference.
What do you look for when you decide to promote your company online? You may be looking to increase your brand awareness, maybe to dip your toes into the online environment and see how it works for your small business, or you may also be looking to increase your customer’s database. Ultimately you are looking…
Summer vacations are when we relax, enjoy the nice weather, and maybe take our mind off work for a bit. It’s healthy—even necessary for people to go through seasons of greater and lesser productivity. But if you’re using similar logic when thinking about the amount of effort you’re putting into your business, you may be…
Logos are the centerpiece of your brand identity. Looking out over the vast and varied landscape of logos, it seems almost impossible to navigate the endless options out there toward the one that will express your company best. This is why many people don’t think twice about going to a branding agency in Orange County…
