Content marketing is still one of the most used internet marketing strategies to engage with customers, promote products and services, and improve the search engine rating. Almost every company with an online presence uses some form of content marketing; having said that, if you are not using it already, you should take advantage of this…
The business world loves to turn to sports when talking about team work, as it is such a compelling visualization of what teams in action can do. When strapped for a metaphor, using baseball or other team sports can feel like a good fit. However, in my estimation, the most potent business metaphor from the…
Marketing strategies are more important than ever before; it is not just about your product or the way that you interact with your customers. Today we face the challenge of focusing on our client, and we need to offer them the best product or service, at the best price with the best added value. We…
What’s your secret sauce? Whether you’re making websites, rallying a sales team, or really any other sphere where work and ideas matter, striking a balance between the different creative fires of your team is where magic comes from. It’s key to think on what your team and your processes look like, what are the unique…
There’s nothing more toxic for a small company than a know-it-all owner. Let me tell you a secret: if you are reading this, is because you know you don’t really know-it-all after all. Wait – don’t leave just yet! Let me explain how bad it can get for your business if you are one or…
Want to keep your customers loyal? Give them something to be loyal about. Do you really think that there is no other product like yours out there? Even free or cheaper options that may be a better choice for your clients? You have to be really unique in order to rely on your product alone…
When a Rebrand Isn’t a Rebrand at All The recent decision by Long Island Iced Tea Corp to change its name to Long Blockchain Corp is a rare example of a company’s rebrand making national news. It’s also a rather odd chapter from the branding playbook. Anyone wondering why need look no further than the…
As we have said in previous articles, digital marketing is not the “new” marketing and it is also not part of traditional marketing either, so we need to understand the way that we are trying to do business so we can succeed in our strategies and goals and adjust our designs accordingly.
Knowledge is power: we all have heard this before. If you don’t know your business, your customers, or your competitors, your strategies will be ineffective and if for some unknown reason they work, it will probably be a coincidence. At Twelve12, we want to help you go through the whole process of understanding your internal…
How to choose one of the many Marketing companies in Orange County? A good way to know if you should get rid of your current marketing guys and start looking into new horizons, is when you reach the point where, after a while of begging them to develop your online marketing strategies focusing on content…
