For new business owners and also for brand new entrepreneurs, marketing is a concept that sometimes is a little bit confusing to understand. At Twelve12, we want to help you get the extension of the marketing concept and through this, maybe we will be able to aid you through the process of finding your best…
A few days ago, I was talking to someone that is having trouble with his business. I have known this person for years and he owns a small company that is related to the advertising industry. He sells raw material for other companies. Over the years I’ve been trying to explain to him the importance…
Today, I want to talk to you about how any marketing team, just like the Orange County marketing team, develops products and strategies to attract customers. Do you remember when was the last time that you bought something and couldn’t stop using it? How good you felt when you first got it? Think about a…
Anyone can develop a logo or make a pretty ad, you can even buy attractive templates online and order prints in a matter of minutes and it comes at a great price too – but is this really a synonym of marketing? The main difference between just an ad and an ad that actually delivers…
Are you ready to make some money with your online business? That is a great thing, at Twelve12, we get very excited when someone decides to take the bull by the horns and take the wheel of their own destiny. We know that this can be as scary as it can be exciting, but we…
For many people, looking for the right marketing firm is not an easy thing to do. They all claim to be the best and they promise so many things that sometimes it’s hard not to believe them; after all, that’s what marketing firms do best. Twelve12 wants to share with you some tips to recognize…
I want to talk to you about marketing and the importance of some key things that you should keep in mind every time you develop a marketing strategy. At Twelve12, we are committed to bringing you helpful information about marketing for small companies and entrepreneurs, especially if you are on the lookout for a Marketing…
The question of why people buy things is a beguiling one, and companies pay big bucks to try and figure out these motivations. Sure, we all have those brands we love, and which personally express something about us, but most consumers will admit that some purchases just happen. Shirts are a great example.
As a company, getting to know the demographic details of your customers is step one in connecting with them. Find out as much as possible about the people you depend makes it possible to better speak their language, customize your products and services to their needs over time, and, well, just find them when you’re…
Who do you want to be? Starting out with a new company or product, you have a wide range of freedom for answering that question, and it can be a challenge to deal with all that freedom as you define yourself. It’s normal for newish companies to feel an overwhelming desire to be the (Nike,…
