It’s second nature to refine your product until it’s the best you can possibly offer. It’s second nature to ceaselessly pursue the best possible experience for your customer. But is that enough to bring people to your brand? How do you make sure the message of your online marketing in Orange County doesn’t feel canned…
As almost everybody knows by now, connectivity is the one game-changing factor in today’s marketing. The big companies are not the ones in charge anymore; small garage-operated startups have proven that it is possible to reach millions without spending an impossible amount of money. If you are one of the few that still believes that…
SEO, CMO, SEM, PPC, CPM, CPT: these and many others are all acronyms related to the digital marketing world. If you have online presence, you should at least get to know some of the most used terms for Online Marketing in Orange County. Why is it so important for you to be familiar with the…
Every time I ask someone what their online marketing strategies are and they answer with “I have a (insert any social media name) page and a website” , my next question, of course (and I already know the answer) is, “and how is that working for you?” They give me a sad look as a…
Online Marketing Engagement may be harder than it sounds. The latest Neuromarketing studies show us that client loyalty can be easily changed. This is information supported by this relatively new scientific branch of marketing. We have seen this happen for some time now and we just couldn’t explain it based on previous marketing theories. What…
When your business model relies heavily on e-commerce, you can do nothing more important than developing a high-quality portfolio of product photography—it’s the face of your business. This history of the internet is a history of the interface—of people’s connection with it. Phones technology is comparatively simple—there’s either a clear connection to talk with or…
Shopping online is not the same experience for all of us, as we don’t all look for the same type of products and some of us shop internationally while some only look for local shops. In my case, I enjoy looking for last minute offers and season sales, but I am not very adventurous! I…
I’ll be the first to admit that the paradigm has been shifted for some time because of social media. Still, when you’re trying to benefit your business with communication through social media, it really can never be talked about enough. Many businesses out there may be looking for online marketing in Orange County, and still…
Online marketing evolves so fast, that it’s hard to keep up sometimes. Constant research and trials are necessary and benchmarking is one of the best options that you have to keep and improve your company’s current status. As I was telling you, the internet business has a habit of reinventing itself regularly and it is…
Why, who, what, where and when. These are the most important questions that you should be able to answer if you have a good marketing strategy. It is very hard to keep online customers loyal to your brands, the digital media is constantly bombarding your regular clients and your potential market with constant advertising based…
