How many times have you decided to abandon a website just to avoid annoying advertising? It is such a common thing that it has happened to most of us several times, and not just that, some of them are so irritating that instead of selling us their products we avoid the company as a disease.…
As a marketing specialist I believe that you can’t always use the same mix of elements to deliver successful results for every company every time. So I like to surf the web and learn from different companies and see what they have done in the past or what they are currently doing to improve their…
Some customers are more comfortable engaging with companies offline and although this is good for business, this type of relationship is more expensive to maintain when it comes to marketing. Traditional marketing is expensive. Even the most basic strategies such as mail or flyers are way more expensive than an online marketing campaign. Television, radio,…
Over the years we’ve come across several websites that are less than up to date. This doesn’t only fall in the category of complete waste of time, it is also a waste of resources for any company; it doesn’t matter if it is big or small, wasting resources means bad management.
Most of us have experienced the “pleasures” of shopping online. Personally, I am more inclined to shop for last minute bargains from dealers with a good reputation, but I and many others have been tricked into giving our money to companies that don’t deliver the products or services as promised. As a result, we learn…
The client’s mind is complex and the digital world has made it even harder to understand. Online marketing is not just a company’s website or online advertising. Should you get involved with the digital media to improve your business? You and only you will have to answer this question.
Delivering the right message to your customers is not as easy as it sounds. Some companies act like a contagious disease and at the end, the target market treats them as one too. You can find annoying advertising all around the internet. Think about every time you want to watch or look for something on…
One of the hardest things to achieve on internet marketing is to keep those clients that bought from us coming back again. Online and offline customers have been conditioned over the years to keep on looking for bargains and through recent Neuromarketing discoveries, we now know that what we used to call “customer loyalty” is…
Developing an online business plan is important, it is an exercise that often provides vital information about the internal and external variables that affect any business. Effectively mapping a business will help you develop strategies to communicate your business message and put your company on the map. Your starting point should be the gathering of…
To effectively advertise your business, it is very important to find out the right message to communicate with your clients. People is used to be bombarded on the internet with constant advertising and promotion and this can create a problem for marketing specialists. Instead of becoming more effective, the excess of advertising forces the potential…
