Consumer Perception: When Looking Good Just Isn’t Good Enough.
Some sites look better but do worse. Some sites offer the same product for more money, but do better. Why is that? The balancing act of consumer perception.
The Invisible Brand: When Marketing Campaigns Fall Flat, Ask Where Your Brand Was
Nearly every business knows the feeling of investing in a marketing push that didn’t move the needle. More often than not, if you invested a lot and got back a little, the odds are your brand wasn’t clearly visible enough. A solid brand awareness strategy is key.
Videos, Branding, New Website For Kata
Smart Phone maker Kata shows off its new philosophy with fun new video content, and an elegant new website to boot. We’re happy to have completed a collection of work for Kata Digital, an established mobile phone company who is focusing its energies on breaking into the North American markets. We ended up having a…
Why You Need Social Media Management
You can’t wait to do online business through social media? After all, how difficult can it be to introduce your business to the social media world, opening some accounts and registering your business, and you are set to go, right? I am sorry to be the one that burst in your digital dream bubble, but…
Content Marketing and Better Online Experiences
Online marketing involves a high number of options, social media, search engine optimization (SEO), traffic acquisition, content marketing and many others. But as many of you know, content marketing is still positioning at the top of the list this 2017 for online marketing in Orange County, and we want you to learn as much as…
Content Marketing in the Digital Age
With the arrival of this brand new year, we have to start our engines and do our best to win the 2017 race, and as the famous sports’ quotation says “winning isn´t everything; it’s the only thing” … and a big part of winning in today’s digital landscape effective use of content marketing.
Marketing Terminology – Breaking Through the Jargon
Marketing mix, marketing P’s, marketing C’s, promotion, advertising, consumer, target, CTR, CTA, cost, dynamic content, CRM, CSS, B2B, B2C… all of them are just a small part of marketing terminology and it can be very confusing if you haven’t heard them before, or maybe you have seen them and you don’t have any idea of…
Is Your Marketing Static or Mobile?
This time I would like to bring you yet another trendy digital marketing tool. This is a tool that unless you are living back in the 80’s, you have probably experienced. And even though it has nothing to do with personal computers, it reaches even more people than the traditional digital content. I am talking…
Are you late for the Digital Marketing Party?
You are doing everything right: you have the right staff, your inventory system is as optimized as it could be at this point, you have an extensive buyer’s database, your products are good and they offer added value, and you also review your competition and your customer’s behavior periodically to anticipate your client’s needs as…
The Big Data Strategy
If you follow our blog, then you know that we try to bring you the latest information about all things related to the digital marketing world. If you don’t follow us, I strongly recommend you give it a shot; you will find interesting things that you might not have heard about before, but that are…