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Big Company, Small Company—The Key to Successful Marketing Doesn’t Change

Do you ever wish that you could create marketing campaigns like the big boys? It’s true across the board, whether digital marketing in Orange County or national TV ad buys, more money goes further. Still, at its heart, the same qualities that make a multi-million-dollar campaign successful, are the things that make your small business’s…

Digital Marketing Tips

If you have spent a lot of money in buying social media or search engine ads, and you haven’t seen positive results that are worth the money you’ve paid for them, then you are ready to read this post for some digital marketing tips.

Reaching Your Customers : Digital Media

When it comes to Internet Marketing in Orange County, we need to consider some variables. At Twelve12 we understand that reaching your customers through the digital channels is a bit different than with traditional marketing. With the traditional media, such as television, radio, newspapers, etc. we only need to develop our advertising campaigns based on…

Customer’s Relationships

Do you remember the “magic” word that your parents demanded from you all the time? Well, that is the way to go with marketing nowadays. Yes, you don’t have to check the title, we are still talking about digital marketing and I am talking about the word “Please”. Online marketing in Orange County experts tells…

Understanding Your Digital Customers

As we evolve with the digital economy, we need to adjust the way that we commercialize our products and services, especially online, and with so many options out there, we need to be able to customize and personalize our products and services like never before. This is one of the most interesting aspects that we…

Online and Traditional Marketing Strategies

As we have said in previous articles, digital marketing is not the “new” marketing and it is also not part of traditional marketing either, so we need to understand the way that we are trying to do business so we can succeed in our strategies and goals and adjust our designs accordingly.

Start Developing Your Digital Marketing Strategies

The digital world is spreading everywhere; many experts believe that by 2030 almost everyone in the world will have access to the internet through a smartphone, a computer, a tablet or some other type of gadget. If your online presence is still not a priority for you, you are probably missing a lot of the…

Balancing Sympathy with Sincerity in Social Media Strategy

With all the changes that social media has wrought in the marketing world, you may be tempted to sympathize with your audience at any cost. To avoid getting in the weeds out there, it’s important to balance the sympathy of your message with a good dose of sincerity.

Effective Advertising Plans

Are you one of those companies that believe that ad saturation is still the best way to go? Maybe you are not aware of this, but some studies have shown that most potential customers get so annoyed by this form of advertising, that they not only stop paying attention to your ads, but they even…

Entrepreneurial Marketing

Is entrepreneurial marketing really a thing? Or is it just a fancy name to make it stand out and sell some products under a different name? Some days ago, someone asked me a question about entrepreneurial marketing and if it was the right way to go for her new business. I looked at her with…

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