Branding

At Twelve12, we understand the importance of having a powerful brand, so for effective branding in Orange County, we want to share with you some important brand elements that you need to think about when you are designing your brand.

It happens to the best of us: we did all the hard work, we turned a business idea into a great business, we have a great brand and then one day, our customers decide that they want something different, something exciting, something … not boring. This is the moment where many business owners scratch their…

Building up a strong brand is not an easy task. This is your company’s face, the one that will engage with your customers and it is what they will remember and share with friends, family and colleagues. The branding goals can be different as you find your business in different stages; the first one is…

There’s so much information about branding out there, it usually contains a lot of specialized terminology and basically you end up reading a book abstract that leaves you exactly in the same spot where you started – looking for information about how to do effective branding for your business.

If you think that the final goal of your marketing strategies is to make a sale, let me tell you that you are not achieving one of the most important aspects of your brand development! If you already know what I’m about to tell you, keep on reading regardless, as it never hurts to get…

Strategic planning can be a curious thing. Different companies with different facilitators can produce wildly different planning sessions with wildly different goals. If done properly, though, the impact of such a session is wide-reaching, and can generally be grouped into benefits of an intellectual nature, and benefits of an emotional nature. As strategic planning’s benefits…

So, you developed a Brand successfully, that is a great thing to do and it takes a lot of time and dedication to do so. But are you getting the feeling that people are not as happy with your brand as they were before? Are you currently struggling with your branding efforts? Are you not…

It can be easy, when researching branding and marketing strategy, to get down a rabbit hole with all the things that go into making your company grow. Before looking too deeply into PPC ads, SEO-optimized web design, and other highly specific topics, it may be useful to start out from square one: Why hire a…

The guys at Green Flag, Gareth Ashworth and Nick Cruickshank, are on a mission. Both are dedicated to rope access, which they see as the preferred, and sometimes the only, way to safely inspect and repair industrial work sites. Green Flag was founded to take this vision of safety forward.

Trish isn’t the stylist of the rich and famous—she’s there to bring empowerment to real women. What initially drew us to her as a client was her background. Rooted in counseling and psychology, Trish doesn’t simply push products down people’s throats. She puts high value on the experience, the self-confidence, and the many benefits that…