Our Orange County branding team became one of the most requested services at Twelve12 during the last few months, and this is why. Throughout 2020, the world has turned 180 degrees, leaving our heads spinning so fast, that we can hardly remember to breathe – especially if you are a business owner.
A competitive advantage is anything that you can do to make yourself stand out from your rivals and achieve your goals; in particular, increase your profits. When it comes to branding, it is also a great way to strengthen your brand. At Twelve12, we want to tell you more about how you can use competitive…
Branding is one of the most important aspects of any type of business. It is the way that you, as a company, will be able to stand out from the competition. At Twelve12 we are always looking for interesting topics to share with you about Orange County branding strategies. A brand is not just a…
Brand identity and branding are not synonyms. At Twelve12, we want to share with you some information about branding in Orange County and the concept of brand identity. To put it in simple terms, think about yourself as a brand. You have several distinctive characteristics that make you unique, and even if you hang out…
At Twelve12, we have talked several times about strategies that our Orange County branding team believes are the most common for companies, so you can use what fits best for your company. Now, I would like to get a little deeper into what a brand strategy looks like and how you can make it work…
It is time to talk about how your brand works to help you get customers and why you might need to make some changes in your branding. We have been taken by surprise by many problems that are affecting our normal life, but at Twelve12, we understand that giving up is not an option –…
If you have been following the news, it seems that everywhere we look someone is talking about the world coming apart. It is our job and responsibility to ourselves, our family, our community and the world, to make some changes and help our communities to get back on their feet again and make a difference..
There are some things you can do to stand out from your competitors and begin building your brand. The most obvious strategy has to do with the characteristics of the product, price or presentation, unique features, etc. But when the market is too competitive, the differentiation is not as easy to achieve.
A Brand is not just a name for a product; a brand is something that, when well managed, leaves a lasting impression in the consumers’ minds. Even beyond the sole purpose of giving a product identity, it reflects many of the characteristics of the target market, their choices, and even their social behavior. A brand…
At Twelve12 we are constantly exploring different options for your Orange County Branding. This time, we are going to share with you another interesting method that you may want to consider: Influencer Marketing.
