The power for your brand to be recognized and well-identified by the market corresponds to corporate branding strategies. This is part of what marketing should always take into account when in the planning process. Unfortunately, on many occasions, a company only thinks of promoting products or services in a particular way and not as part…
There is a difference between brand recognition and brand awareness. Both are marketing concepts that, being so close and depending in a certain way on each other, are difficult to explain and therefore to understand and assimilate. At Twelve12, we want to enlighten our readers and offer a glimpse of how an advertising agency in…
Social networks have gained an important place in the marketing of large and small companies alike, and what was once a resource to keep in touch with friends and family has now become a space that is of high value for companies. That is why Twelve12 wants to share with our readers some important information…
Creativity: it means a lot of things which usually depend on who you ask and the context. Children explore creativity through imagination and ingenuity; very creative young people are visionaries with an expanded inventiveness; and creative people of older ages are recognized for their originality and clever skills. In the case of a company, creativity…
Branding is not an easy concept to grasp. It often confuses people and, most of the time, small business owners have no idea what the difference between branding and marketing is. Why would this be important for a company? Isn’t it the same goal?
When it comes to branding there is no proven formula that works the same for every company; it depends on many factors and, if done well, it should be unique and successful no matter the size of the business. However, there are several companies out there that are willing to position themselves as a cheap…
Designing a brand is not an easy task, and there are some different points of view on how to do it. Nobody, however, can guarantee that following a specific series of steps is going to turn your efforts into a successful brand. We don’t mean that it is a random stroke of luck whether a…
I am sure that you are familiar with the concept of “brand”. Most people can explain what a brand is and quote several of their favorite options. However, when we talk about “brand promise” it becomes a little more complicated. This concept is so important for a company that it should be very clear for…
Branding not only helps us to publicize a brand; it is also a great tool to raise the value of a company’s brand and turn it into its foundations for a source of future income. At Twelve12, we are aware of the importance of every step that you must take to building your brand, and…
When we think about marketing, our minds usually settle on a logo, advertising, promotion, collaterals and other common “marketing materials”. However, the PR (which stands for Public Relations) area inevitably falls way down under the pile of the most common marketing-related terms. At Twelve12 we believe that PR is more important now than it has…
