WE LIVE IN A VISUAL WORLD! Everything we look at affects us in some way. It either makes us happy or sad, maybe excited or even depressed. So naturally, better designs that elicit positive emotions will bring better results. BUT how to make that perfect design for a product or company – now that is…
So what’s the big hype with social media? What exactly is it anyway? Social Media is the medium of websites and applications that enable users to create and share content and participate in social networking, for instance, like Facebook and Twitter. Social media is actually one of the top reasons why people go online. What…
Why is branding so important for marketing? You might think the answer is too obvious for such a question to be asked in the first place. But recently a friend and client of mine asked me just that. I wanted to share our discussion with you. First let’s define “brand”. According to the dictionary, a…
Logo Design is one of those things that just needs to be done right! You can do everything else, and do it well. But if your logo is off then it’s just uphill from there. Your logo needs to be representative of who you are and who/how you want to be perceived by your audience.…
Everyone has their own list of “golden rules” in sales and for the most part, no one is better or worse than the other. But we particularly like our list 🙂 Straight to the point: 1. Integrity: You must be honest! Nothing comes before honesty. If you are honest your customers and clients will always…
Content Marketing has become the new buzz word in the world of Online Marketing. We hear and read about it everywhere. And yes, we completely agree Content Marketing is the key to success. Traditional marketing is becoming more and more obsolete. However, we would like to make a very important point. As the name suggests,…
