The way a consumer reaches a buying decision is a very complex and the theories around this process have changed many times over the past few years. Small companies don’t pay too much attention to this particular subject, even though it is one of the key factors to running a successful business.
Marketing companies in Orange County often face the challenge of reviving brands. This is not an easy task, sometimes is comparable to an acute heart attack where death will be the ultimate outcome no matter how much we try. And sometimes it is just a matter of redesign.
The brand is the most important asset of a company when you look at it from a marketing point of view. Few things are as valuable as a well-recognized brand in order to bring new customers to our business and maintain the ones we already have.
In the last article we looked into tactics and why they are one of the most important parts of the digital marketing plan. After gathering all the information about the market, competitors and clients, we started planning the marketing mix for our digital master plan. At Twelve12, we understand how valuable and important all the…
So far we have reviewed how to analyze the market situation where we have to understand where the company or business is at the present moment. We look into how we are doing business, who buys from us, how and why. We also analyze the competitors and their strategies, their advantages and their weaknesses. The…
Marketing can boost your company if you take the expert advice of Twelve12, one of the most prestigious Marketing companies in Orange County. Marketing is not just about buying advertising space and media advertising. It is a science and there are some rules that you need to follow in order to power up your business.
When you start a business, you also start a brand. The brand is the definition of your business, the very core of what you do and why you do it. Branding is one of the most important parts of marketing a business because it represents the whole. It should be designed according to your values,…
Consumers are not as easy to understand as it seems. And digital marketing is not just setting up a company’s website. But, if this is so complicated, then why bother? Is it worth the effort? Will it attract more clients to your business? I will let you be the judge of it.
Digital Marketing is a fascinating topic. Trends in digital media change so fast and people can gather information from many sources in such a short period of time. We are in the era where our buying habits are more clever and informed. Not so long ago, it only took one good seller to convince you…
This topic keeps coming up, I know… But there is a very specific reason for this – IT’S IMPORTANT!
