A lot of new companies fail to stay open for business, and this usually happens as a result of a combination of different variables such as a bad business plan, lack of funding, and poor marketing strategies. At Twelve12, we advise our clients to carefully review their business plan before opening their doors to the…
Today is the day: you finally have saved enough money to buy a new car and you will make it happen today! You get ready to go and get it. You know exactly where to go, you know the type of car – hey, you are probably even a friend of the salesman at this…
Brands are created to attract customers, if they are carefully planned and presented correctly, they are capable of making our target audience emotionally attached to our company. A big part of the branding process is forging this deep bond with our customers and trying to reach new clients through the right message. Having a successful…
There is so much information about the steps that you should follow to build a brand, the ideas, the analysis, the information and the image that you want to show to the world, but what happens after you develop a brand and you feel ready to go?
One of the most exciting parts of marketing is planning the way that you are going to introduce a brand to the market, but it is a hard task. All the eyes of the company are set on you and your every move is closely monitored by the upper management. This can be a ticket…
Have you ever thought about the meaning of a brand? Is it just a name? Is it a logo? Maybe a combination of colors? If you are trying to find out a definition for “brand” to build one for your company you will only get frustrated and discouraged. No need to worry about Orange County…
A Brand strategy includes all the necessary elements that you will need in order to develop your brand. A brand is the whole concept that any customer will remember about your company, quality, services and or products, customer service, added value, company’s identity, such as a logo or a catchy slogan. Even your advertising is…
Brands attract and excite customers; they are capable of capturing our hearts and we become attached to some of them. We even grieve when a brand that has been part of our lives for some years disappears and we remember them often, sometimes even making them seem better that they used to be. This is…
The smell of fresh coffee in the morning is one of the best things in our day; having that perfect cup of coffee at a certain time and from a certain place can become a habit that provides pleasure and happiness to those who enjoy drinking coffee. So, why not open a coffee bar business?…
Branding is one of the most important marketing aspects of any company. The branding process aims to create an image of a product or a company in the consumer’s mind, there are different ways to achieve this goal, but the most important tool to establish a long-lasting relationship with customers is through advertising campaigns. Marketing…
