If you are just beginning to build up your Brand or if you already have a brand, but you don’t think that it is reflecting what you want (and despite your best efforts, you are not getting the results that you want), it might be time to think about getting professional help from the experts…
Today I want to discuss branding with you, but not the usual branding strategies that everyone talks and writes about. I want to tell you about how to make your brand stand out from other brands, especially if you are a small business owner. Almost all the online articles talk about the importance of the…
There’s so much information about branding out there, and it usually contains a lot of specialized terminology and basically you end up reading a book abstract that leaves you exactly in the same spot where you started – looking for information about how to do effective branding for your business. At Twelve12, we have been…
At Twelve12, we get very excited when our customers succeed; this is why we keep finding ways to help your business grow. As we always say, all our clients are different, even if they sell the same type of product. The needs of each company are different; some of them are new and they need…
I enjoy so much writing about this topic, as branding is a very interesting part of marketing. I am not sure if we can ever cover every single aspect of what you can do to build up or improve your brand, there is always a new and exciting turn waiting for you to take advantage…
It is always exciting to introduce a new product to the market, as it is all or nothing, and a success is determined by the timing and the combination of the right conditions. It really doesn’t matter if there´s a crisis, or not very expensive products have been successfully introduced to the market during the…
Sometimes, the concept of branding is not very clear to business people. If you don’t have a lot of knowledge of the marketing world, you may be under the belief that marketing and branding are synonyms and/or a cost center. Marketing is not just “something” that you pay for; it involves every aspect of the…
Developing a brand is an exciting and interesting time for all companies, and there are usually many ideas about how to present the company or the product to the market. Some companies and even local authorities go beyond the classic process and involve the people to make it their own with a contest. But once…
I don’t get tired of thanking our lucky stars for social media. As marketers, social media has given us so many options, and it also gives us a lot of budget flexibility. If we are smart and creative enough, you, the customer will become our biggest salesman (or saleswoman). The only problem with social media…
Some people have asked me what makes some brands successful and what type of branding they are using. What they are really asking for is a sort of cake recipe so they can follow it and easily achieve the same level of recognition. At Twelve12, we have all types of clients from all kinds of…
