From Seed to Sequoia: A Clean Spot for Seeds to Grow

While sitting in the office of our branding agency in Irvine, California, I started thinking about what it takes to build a successful company. Immediately, my mind went to a big topic—one of the biggest of topics, if we’re talking about trees: the giant sequoia. The sprouting of a little sequoia seed is a simple…

New Blood For Your Branding Strategies

A good branding strategy is a very important thing for your company. We now understand that branding is not just a logo or a slogan or the color of a box; it is so much more. We also know that a company must have a holistic perspective when they are developing their branding strategies.

Positivity and the Vibrations of Everything

I preface this blog by saying that we here at our Twelve 12 offices in Orange County take branding seriously. I look at the smooth, crisp, modern industrial design of the desk I’m sitting at. On the desk at the moment is a small craft my son, who is in preschool, made for me. It’s…

Brand Loyalty: Learning from a Coffee Pod

I promise that this blog this is not a thinly veiled marketing push from Nespresso. I was recently struck by an online review that was simultaneously funny, over-the-top, and in the end, strangely sincere. It went like this:

Your Brand & Your Branding: What Changes and What Doesn’t

I’ve read recently (and occasionally hear it said) that brands need to be willing to change. Those brands that aren’t flexible, or resist change, will be swept away by newer, possibly more adaptable brands. This is a very attractive opinion for branding agencies in the Los Angeles area and all over.

Inside Out: Going from Brand to Logo

When explaining to someone what Twelve12 does, more often than not I find myself focusing my explanation on branding, saying things like, “It’s not just logo! It’s not just logo!” Everybody knows what a logo is, and usually it’s much harder for them to grasp the difference between this and the more abstract concept of…

Intuitive Branding: Designed with Humans in Mind

When you ask a jazz musician how they improvise, or what improvisation is, you might find that you might not get a satisfying answer to your question. It may end up sounding overly simple, “I just close my eyes and play.” Their answer could even sound spiritual, “The music comes from somewhere, but I don’t…

Developing Your Company’s Face | Twelve12

It would be great if we could find an infallible formula to guarantee the success of our companies, but unfortunately there is no such thing, and what works for some companies may not work for others. What we can do is analyze different scenarios and compare what similar businesses have done to achieve their goals…

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